Getting started

Misraj GTM — Platform Guide

Misraj GTM is an AI-run go-to-market engine. Autonomous agents source companies, research people, draft outreach, and manage the funnel — a human approves every send. Goals: 2M SAR/mo revenue and 1000 bookings/mo.

How the AI works

Every action moves through the same four checkpoints, no matter which agent is running:

1 Task An agent is assigned work — source a company, research a contact, draft a message.
2 Agent run The agent executes, citing only verified facts from the Knowledge Base.
3 Orchestrator review Output is checked before it's ever shown as ready to send.
4 Your approval A human approves, edits, or rejects in Approvals / Inbox.
Policy-checked send Execution enforces suppression, provider health, autonomy level, and kill switches.

Nothing goes out without human approval. Autonomy, Monitoring, Suppression and Provider Health all sit in front of the send path as additional safety gates.

Operate

My Day

What it is

A single prioritized worklist that unions everything needing a human right now: pending approvals, conversations needing attention, unmatched inbound replies, inbound leads, monitoring alerts, and stuck journeys — plus a daily digest.

How to use it
  1. Scan the grouped bands (Approvals waiting, Conversations, Unmatched replies, Inbound leads, Alerts, Stuck journeys) — ordered by priority.
  2. Click an item's title to deep-link straight into its source page (Approvals, Inbox, Journey Board, etc.).
  3. Click Snooze 24h to hide an item until tomorrow, or Dismiss to clear it from your worklist.
  4. Toggle Slack / Email switches per event type under Notification preferences, and set the daily-digest hour (Riyadh time).
How you benefit

Start every day with the exact queue of what needs you — never miss an approval or a reply.

Command Center

What it is

Live-ops overview combining the overall funnel, per-product KPIs, bookings, meeting prep, campaign performance and win/loss — refreshed automatically.

How to use it
  1. Check the attention strip at the top for anything urgent.
  2. Read the funnel and conversion tiles, then the per-product funnel breakdown.
  3. Scroll to Bookings and Meeting Prep for what's coming up.
  4. Review Campaign Performance and Win/Loss.
How you benefit

One glance tells you the health of the whole go-to-market motion.

Reporting

What it is

Analysis view of conversion by stage/product/motion, win rates, source ROI, title/seniority/sector cohorts, trends, and a cross-motion rollup.

How to use it
  1. Set the After / Before date filters and pick a Product filter.
  2. Switch the win-rate grouping between product, motion, or campaign.
  3. Switch the cohort grouping between title, seniority, or sector.
  4. Review the KPI header, funnel trend chart, win-rate table, source ROI card, cohort table, and motion rollup.
How you benefit

Measure real progress against the 2M SAR/mo and 1000 bookings/mo goals.

Journey Board

What it is

Kanban board of every contact's position in the outreach state machine, grouped into operator-friendly stage columns with per-card journey and approval status.

How to use it
  1. Filter by Lane (Sara / Rawan), Channel (LinkedIn / Email), or Product.
  2. Click a card to open its Journey Timeline drawer — full history plus next-action countdown.
  3. From the drawer, click Close journey (with an optional reason) to manually retire a stalled contact.
  4. Click a card's “Draft pending approval” badge to jump straight to that draft in Approvals.
How you benefit

See exactly where every prospect stands, at a glance.

Approvals

What it is

The human gate: every AI-drafted email or LinkedIn message lands here for approval before it can ever be queued to send.

How to use it
  1. Filter by tab (Pending / Approved / Rejected / All), channel, and sort order.
  2. Select a draft to see its full content, evidence, and reasoning.
  3. Edit the subject/body inline, then click Approve with edits — or Approve draft to send as-is.
  4. Click Reject draft or Request revision, optionally with a note.
  5. Select several with checkboxes and use the bulk toolbar, or use keyboard shortcuts j/k to navigate and a/r to approve/reject.
How you benefit

Nothing sends without your OK — and your edits are captured to keep improving the copywriter agent.

Inbox

What it is

Unified conversation view — email and LinkedIn threads per contact — with the reply agent's suggested draft shown inline, using the same approve/edit/reject controls as Approvals.

How to use it
  1. Filter by status tab (All / Draft / Open / Closed) and channel; search by contact or account.
  2. Select a conversation to load the full thread.
  3. Review the Reply draft panel and edit the body or subject if needed.
  4. Click Approve, Approve with edits, Reject, or Request revision.
How you benefit

Reply in full context, with the AI's suggested reply always one click from going out — only after you approve it.

Execution

What it is

The outbound send queue: status tiles, filters, per-item detail, kill switches / stop rules, and a stuck-sends panel.

How to use it
  1. Click a status tile (queued / sending / sent / failed) to filter the queue.
  2. Filter by channel in the filter bar.
  3. Select rows and click Retry or Cancel.
  4. Open the Execution Item Detail modal from a row's menu.
  5. Use the Stuck Sending panel and the Kill Switches / Stop Rules controls to pause or resume.
How you benefit

See and control exactly what is actually going out, in real time.

Agent Operations

What it is

The agent task spine: Agent Health, Relay Health, an Agent Board (kanban by task status), an Orchestrator Inbox, a Human Decision Queue, Quarantine, and a run Timeline.

How to use it
  1. Scan Agent Health and Relay Health at the top.
  2. Review the Agent Board columns: queued, running, waiting for orchestrator review, completed, failed, blocked, quarantined, cancelled.
  3. In Orchestrator Inbox, click Review output to open a run's detail drawer.
  4. In the Human Decision Queue, click Decide — this hands off to Approvals for the actual decision.
  5. Check Quarantine, Decision Split, Reaped Runs, and the Timeline in the side rail.
How you benefit

Full observability into the AI workforce, end to end — every decision still routes through Approvals.

Pipeline

Campaigns

What it is

The live list of always-on product-motion campaigns — name, channel, status — with in-row pause/resume.

How to use it
  1. Click Refresh live records to reload the list.
  2. Click Pause or Resume directly on a campaign row.
  3. Use the Create campaign card to submit a name, channel, and status.
  4. Expand the Developer accordion for a raw update form.
How you benefit

Organize and control the always-on outreach motions per product.

Campaign Studio

What it is

Launch SPECIAL campaigns with a custom objective and custom audience (e.g. investor outreach, partnerships, recruiting, events, PR) — separate from the always-on product motion, with a pitch grounded in the verified Knowledge Base.

How to use it
  1. Click New special campaign to open the 4-step wizard: Objective → Audience → Pitch → Cadence & review.
  2. Fill in objective, name, brief, and optional product, then step through Audience and Pitch.
  3. Click Create draft campaign (always created as draft).
  4. Open a campaign's detail page: Targets / Funnel / Approvals / Replies tabs.
  5. On Targets, click Source targets, Import list, Discover contacts, or Enroll approved.
  6. Approve or exclude each candidate target, then Launch, Pause, or Archive the campaign from its header.
How you benefit

Run ad-hoc, targeted campaigns beyond the standard product motion — sending still routes through Approvals.

Sequences

What it is

Cadence/sequence step-list builder plus A/B copy-test tracking, in two tabs.

How to use it
  1. On the Sequences tab, click New sequence, then select it to edit its steps.
  2. Click Add step to append a cadence step; use the trash icon to remove one.
  3. Click Activate or Archive on a sequence definition.
  4. Switch to A/B Experiments, click New experiment, then Add variant.
  5. Click Start to launch an experiment, or conclude/delete a variant to end it.
How you benefit

Design outreach steps and test which copy actually converts.

Accounts

What it is

The target account book — name, domain, status — with a detail drawer for audited edits and related contacts/evidence.

How to use it
  1. Filter by Product using the dropdown.
  2. Click a row to open the Account Detail Drawer.
  3. Change Status in the drawer and click Save.
  4. Select rows via checkboxes and use a bulk “Mark …” action (discovered / qualified / disqualified / active / paused).
How you benefit

Your target-company database, always in sync with what the agents are sourcing.

Territory

What it is

Rep–to–account ownership board: owner summary tiles, an owner-filter tab bar, and per-row owner assignment.

How to use it
  1. Review the unassigned / owner summary tiles.
  2. Click an owner tab (or Unassigned / All) to filter the table.
  3. Change an account's Owner directly via the row's dropdown.
  4. Select multiple rows, pick a target owner, and click Assign owner in the bulk bar.
How you benefit

Route accounts and approvals to the right rep, without touching who can act on what.

ICP Map

What it is

One card per sellable product showing its Ideal Customer Profile — personas, wedge line, priority, status, per-source signal queries, and booking URL — plus sourced/contacted accounts with fit scores.

How to use it
  1. Click Edit on a product card.
  2. Edit the wedge line, personas (one per line), priority, status (Sellable / On hold), booking URL, and signal queries.
  3. Click Save changes — this is the exact row the sourcing and enrollment agents read at runtime.
  4. Expand a card to see its Sourced vs. Contacted accounts, each with a fit score.
How you benefit

Change who the AI targets, live, with no code changes — the agents read your edits on their next run.

Contacts

What it is

The people book — name, account, title, email, status, journey stage, product — with drawer-based audited edits.

How to use it
  1. Filter by Product, search box, and status/journey facets.
  2. Click a row to open the Contact Detail Drawer.
  3. Select rows via checkboxes and apply a bulk “Mark …” status action.
  4. Click Refresh to reload the live list.
How you benefit

Your prospect database, kept current as the agents discover and qualify people.

Partnerships

What it is

Business-development pipeline — partner opportunities the BD agent proposes weekly, one card per collaboration area, curated by status.

How to use it
  1. Click a status tab (All, or a specific status) to filter.
  2. Click a card to open its detail drawer.
  3. Pick a new status from “Choose a transition” and click to apply it.
How you benefit

Manage BD opportunities in one place — no draft or send action lives here; outreach is drafted elsewhere and still needs approval.

Expansion

What it is

Upsell/cross-sell recommendations for existing customers, grouped by account, each candidate product with rationale and evidence.

How to use it
  1. Filter by status tab.
  2. Browse candidates grouped under each customer account.
  3. Click a candidate card to open its detail drawer.
  4. Pick a new status transition and apply it.
How you benefit

Grow existing accounts with AI-surfaced, evidence-backed upsell ideas.

Nurture

What it is

Re-engagement pool for everything other motions closed without a win — no reply, no-show, lost deal, not interested — cooling until a new signal justifies a re-touch.

How to use it
  1. Review the “eligible for this week's scan” badge count.
  2. Click a status tab to filter the pool.
  3. Click an entry to open its detail drawer (defer / exclude actions live there).
How you benefit

Revive cold leads automatically at the right time, instead of losing them forever.

Inbound

What it is

CRM leads synced from Odoo, each enriched with AI research, a solution mapping, and priority ranking.

How to use it
  1. Sort/filter by Stage or Research-status; use the search box.
  2. Click a lead row to open its full research and solution-mapping detail.
  3. Click Refresh to reload.
How you benefit

Work inbound leads fast, with the research already done for you.

Enrichment

What it is

Request contact-data enrichment for an account, and track the live status of past enrichment requests.

How to use it
  1. Search and select an account in the account picker.
  2. Choose a data provider (Apollo or Prospeo) and optionally add a purpose note.
  3. Click Request enrichment to queue it.
  4. Review the Requests table (account / provider / status / updated), filterable by status and provider.
How you benefit

Track data enrichment requests and their provider status in one place.

Meetings

What it is

Booking lifecycle board (Upcoming / Needs outcome / Past) with a per-booking timeline and an AI-drafted pre-meeting rep brief.

How to use it
  1. Switch tabs between Upcoming, Needs outcome, and Past.
  2. Click View on a booking to open its detail drawer.
  3. Review the lifecycle timeline and the pre-meeting rep brief; click Mark reviewed.
  4. Click Mark completed or Mark no-show (with an optional note).
How you benefit

Never lose a booked meeting — confirmations, reminders and reschedules are all human-approved drafts sent via Approvals/Inbox.

Growth

Market Analysis

What it is

Competitor watch — company-wide and per-product — plus a category-filterable market-intel signal feed and a Battlecards tab.

How to use it
  1. Filter by Product at the top.
  2. Filter company competitors by segment and market intel by category.
  3. Click a competitor's link icon to open its homepage, or a “Source” link on an intel card.
  4. Switch to Battlecards; click Refresh to enqueue a sales-enablement update, or Archive to retire one.
How you benefit

Know the competitive landscape and arm sellers with cited, ready-to-use objection handling.

Signals

What it is

Unified buying/intent signal feed — Twitter, LinkedIn, community, GitHub, news — with source/product/status filters and intent-scored cards.

How to use it
  1. Filter by Source chip and Product.
  2. Switch status tabs (e.g. discovered, archived).
  3. Click a signal to open its detail drawer and change its status.
  4. Select rows and use the bulk bar to Mark reviewed or Dismiss — triage only, no outbound action is taken here.
How you benefit

Act on timely buying triggers before they go cold.

Content Calendar

What it is

Weekly board of scheduled LinkedIn/X posts across the team's personal accounts, laid out as day columns by account.

How to use it
  1. Use the Previous/Next week arrows, or click This week.
  2. Click a post card to open its detail drawer with the full body and approval gate.
  3. Approve, edit, or reject the draft — nothing publishes until approved.
How you benefit

Manage thought-leadership content on a calendar, with human approval before anything posts.

PR Workspace

What it is

PR outreach board (draft → awaiting approval → approved → sent → replied) plus a priority-sorted media contacts table.

How to use it
  1. Review the outreach board columns and act on a pitch card's contextual button.
  2. Click a press-contact row to open its drawer and stage a new pitch draft.
  3. Switch between Individuals and Outlets tabs; select rows via checkboxes.
  4. Click Queue for approval in the bulk bar.
How you benefit

Run PR campaigns against a curated media list, with every pitch still gated by approval before it sends.

Knowledge Base

What it is

The single cited source of truth — verified product facts, claims, and case studies that agents are allowed to cite — with create/edit/verify/deprecate and revision history.

How to use it
  1. Filter by status tab and Kind.
  2. Click New entry and fill Slug, Kind, Product, Title, Body, Citation, Tags.
  3. Click Create draft — new or edited entries always land as draft.
  4. Click Verify (requires a citation) to make an entry agent-citable, or Deprecate to retire it.
How you benefit

Kills fabricated claims — agents can only assert facts that are verified here, with a citation.

Safety

Monitoring

What it is

Safety controls and health alerts: global pause, autonomy level, per-channel approval toggles, per-provider pause, plus embedded provider health and recent alerts.

How to use it
  1. Click Activate Global Pause (reason required) to stop every channel, or Clear Global Pause to resume.
  2. Adjust the Autonomy Level and per-channel approval-required toggles.
  3. Pause or resume a specific provider in the Provider Pauses table.
  4. Review Provider Health and Recent Alerts; click Acknowledge or Resolve on an alert.
How you benefit

One place to stop, throttle, or watch the whole system if something looks wrong.

Provider Health

What it is

Live per-provider status — LinkedIn seats, email/Resend, Apollo — including the send circuit-breaker, missing credentials, and last error.

How to use it
  1. Review each provider's status badge: Ready, Degraded, Blocked, or Disabled.
  2. Check Missing credentials and Last error per provider.
  3. Read the permission-note banner: readiness is not the same as permission to send.
How you benefit

See integration health at a glance before it becomes a send failure.

Suppression

What it is

The suppression list — entries blocking outreach to opted-out, bounced, or otherwise unsafe contacts — with an add-rule form.

How to use it
  1. Review the live suppression table (channel, value, reason, source).
  2. Use the Add suppression stop rule form: choose Channel (email / LinkedIn message / LinkedIn connection), enter Value and Reason.
  3. Submit to add the new suppression entry.
How you benefit

Never contact someone who has opted out or bounced — enforced automatically before any send.

Audit Log

What it is

A filterable, paginated feed of who — human or agent — did what to which entity, and when.

How to use it
  1. Filter by Actor kind, Entity type, Entity ID, Actor ID, and date range.
  2. Click Apply to run the filter, or Reset to clear it.
  3. Click an entity reference in a row to jump to that entity, pre-filtered.
  4. Click Load more to paginate further back.
How you benefit

Full accountability — every action, human or AI, is traceable in one feed.

Autonomy

What it is

Autonomy-level control (levels 0–4, higher levels owner-only) plus an emergency global pause and per-channel approval-required toggles.

How to use it
  1. Click Activate emergency pause (reason required) to stop every channel; Clear pause to resume.
  2. Click Switch to Level N on a level card (a confirmation dialog appears if it would remove an approval gate).
  3. Toggle Email / LinkedIn approval-required switches (confirmation required to turn off).
  4. Review the “What stays enforced at every level” guarantees list.
How you benefit

Dial exactly how much the AI does automatically — and see the guardrails that never go away.

Settings

Settings

What it is

Operator-local configuration — the operator session token and the configured API base URL.

How to use it
  1. Paste the operator bearer token into the input and click Save token.
  2. Click Clear token to remove it.
  3. Review the API base URL card to confirm the dashboard is pointed at the right backend.
  4. Expand Developer: configuration contract for env var details.
How you benefit

Connect the dashboard to the right backend and session, per operator.

Users

What it is

Workspace user administration — invite teammates, change roles, activate/deactivate access, reset passwords.

How to use it
  1. Fill Email + Role under Invite a teammate and click Create invite; copy the generated link.
  2. Change a teammate's Role via the row's dropdown.
  3. Toggle the row switch to activate or deactivate a user's access.
  4. Click Reset password to generate and copy a temporary password.
How you benefit

Manage who can do what — owner / operator / reviewer / viewer / marketing.